18 March 2011
Toyota Motorsport GmbH (TMG) showed off its new logo for the first time in public when it appeared as a cooperation partner at the Karlsruher Institute of Technology annual reception.
TMG has revised its logo to reflect its new identity as an engineering services supplier, whilst retaining a visual connection to the famous Toyota Team Europe logo of the past.
The new logo was prominently exposed in the TMG lounge on several display walls highlighting the company’s unique facilities and services, with many of the 500-plus guests taking a keen interest.
Also on display were two electric vehicles developed in partnership with TMG by e-WOLF; the Alpha 1 Silent Radical Force sportscar and Alpha R roadster. Both these high-performance cars also featured TMG logos for the first time, highlighting the close cooperation between the two organisations.